With so many different platforms to aggregate, noise levels are surging. An underlying issue in the level of noise is that some of these services were not made to interact with one another. Users of social aggregation tools should understand that what you may consider noise is actually a side-effect of using a social aggregation platform. Users should also note when you may be confusing aggregation with importation.
Though importation may be a necessary step within aggregation, there is a difference between the two. Importation is usually more selective and limited to the inclusion of select items of other services. This may include common specifics such as names, ages, and locations. However, with aggregation a service attempts to conglomerate key features and entire contents of other services. This makes aggregation seemingly more flexible due to it’s ability to encompass a wider scope of content.